Research: Target Audience - Questionnaire Results

The image on the left showed me that most of the target audience preferred to have the antagonist introduced at the start of the film, compared to the small majority who preferred the villain to come in later

The Second image showed me that my target audience seemed to prefer dungeons and suburban areas such as parks to be appropriate horror settings. As a result we decided to incorporate a local suburban setting into some of our sequence

The final image shows that males tend to prefer splatter movies where there is greater blood and gore whereas the girls preferred films about vampires and zombies. It also demonstrated my earlier hypothesis that more boys preferred horror films by 5%