Wednesday, 16 June 2010

Research: Effective Film Opening - Case Study 2 - The Emperor's New Groove (2000)






MICRO


The opening shot establishes that action takes place in a forest during night time. The lighting is dark and the audience are able to make out a back lit silhouette of a llama. The non-diegetic music is interrupted by a non-diegetic voice over of the narrator who gives plot exposition that he used to be the emperor until he was turned into a llama. The font used in the opening of the credits is gold to show the wealth of the central protagonist. There is also a moment of comedy created because the Emperor has his own singer to do his theme tune who is seen singing during the credits


MACRO


It becomes obvious early on that this film is destined to be a comedy. The central character is a talking llama which itself is funny and the film falls into the animated category, something that is stereotypically associated with the whole family. The narrative is told in a non-diachronic fashion and uses non-diegetic narration and flashbacks to tell the story to the audience. The themes are about the dangers of excessive wealth and the consequences of ending up lonely and with no friends if you are selfish. this can be seen in the presentation of Kusco in the opening shot.


This is an effective opening as it uses flashbacks and voiceovers to introdcue the character and the comedy elemenst to the audence. It also provides the audience with a hook as they know that the emperror used to be a human but has been transformed into a llama and their curiosity will be aroused.

No comments:

Post a Comment