When producing the opening two minutes of a film the director will need to consider the audience that they are pitching this to. The demographic will affect the tone and pitch of the film.
i) Age Range
Mainstream films are aimed at a core demographic of 14-25, they have the greatest disposable income. However as we have decided to do a film in the horror genre we have decided to target a niche audience between 15-30 who predominantly enjoy horror films.
ii) Gender
Horror films are often targeted at young men because the women are overly sexualised and being chased by a male antagonist. However some girls do enjoy the adrenaline rush of a horror film. We are also hoping to attract the female audience as well as the male because we have a hybrid of horror and comedy elements.
iii) Ethnic Groups
Ethnic diversity is something we need to consider when making our horror film. often horror films seem to exclusively appeal to a white audience because the protagonist is often white whilst the ethnic minorities tend to be stock characters killed off by the antagonist. Scary Movie make fun of this convention and it is something that we might consider incorporating as well.
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