Friday, 18 June 2010

Research - Target Audience - Primary Research - Questionnaire


I decided to get an idea of what my target audience would like to see in a horror film and devised a questionnaire that I gave out to a selection in the target audience. I decided to use a quantitative approach in order to see if I could observe any notable trends among my potential audience. I gave the questionnaire to 4 boys and 4 girls this would allow me to see if there was a particular gender bias in the results and how I might be able to readdress this


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